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The project aims to constantly monitor and update the communication of brands and other actors through the metaverse:
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Determine narrative styles used
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Platforms and audiences chosen
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Geopolitics of the metaverse
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Prospects and ethical challenges
Academic Dimension
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Contribution to the scientific debate on communication in the metaverse, through Academic Congresses, Indexed Scientific Journals and Books.
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The results and the scientific knowledge generated on the subject will be disseminated through content and informative experiences.
Professional Dimension
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Assistance and advice to companies.
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Elaboration of two annual reports on the situation of communication, companies, and brands in the metaverse (every 6 months).
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Sponsored case studies
Research & Outreach
REPORTS
Our Team
Visit our metaverse in Meta Horizon Worlds
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